Who Are We?

At Custom Leads By Design, we're not just another marketing company — we're your behind-the-scenes growth partner. Our mission is simple: to help purpose-driven businesses grow smarter, faster, and without the tech overwhelm.

We specialize in building done-for-you lead generation systems tailored to your business — no cookie-cutter templates, no bloated software, and no confusing funnels you have to figure out on your own.

With years of experience in automation, email marketing, and conversion strategy, we’ve helped business owners save time, cut costs, and generate consistent, qualified leads — all without hiring a full-time marketing team.

We believe that when you’re building something meaningful, you shouldn’t have to waste your energy chasing leads or learning complicated tools. You deserve a system that works for you — so you can focus on what you do best.

Meet the Team!

Luther James, Managing Partner

Look, I'm going to be straight with you because that's the only way I know how to be.

I've been in business for over 40 years. I've raised over $50 million, built commercial real estate projects, turned last-place marketing teams into champions multiple times running, and worked with everyone from Fortune 500 companies to Native American tribes on multi-million-dollar government contracts.

But here's what nobody talks about in those fancy LinkedIn profiles...

I've also lost it all. Multiple times. Had businesses crash and burn. Watched bank accounts go to zero. Felt that sick feeling in your stomach when you realize you bet everything and came up short.

And you know what? Those failures taught me more than all my successes combined. See, most "business experts" have never actually been in the trenches. They've never had to make payroll when the account was empty or explain to their family why the dream just became a nightmare.

I have.

I'm going to give it to you straight:

Without leads, you don't have a business. You have an expensive hobby.

I don't care how passionate you are about your product or service. I don't care how many certifications you have or how pretty your website looks. If you can't consistently generate qualified leads, you're playing business, not running one.

The good news? If you're ready to stop making excuses and start making money, I've got your back.

Custom Leads By Design isn't just another lead generation company. It's the system I wish I'd had during those dark days when I was throwing money at marketing that didn't work and wondering why my phone wasn't ringing.

I'm not here to promise you'll be rich by next Tuesday.

Building a real business is hard work, and if you're not ready to go all in, save us both some time and keep looking.

But if you're serious about finally getting the leads your business deserves, then we need to talk.

Because I've been where you are, and I know the way out.

Jason Iglehart, Account Executive

As a founding member of our agency, Jason Iglehart brings over 20 years of proven sales and marketing expertise to every client engagement. Throughout his distinguished career, Jason has consistently performed in the top 5% of income earners across multiple markets and has exceeded every quota assigned to him across diverse industries—a track record that speaks to his exceptional ability to drive results.

Jason's comprehensive experience spans health and fitness, direct sales, and building highly profitable online business enterprises. His success in both private sector and B2B environments gives him a unique perspective on the entrepreneurial journey, from grassroots startup challenges to enterprise-level growth strategies. This diverse background enables him to understand exactly what it takes to elevate client businesses to the next level.

As your Account Executive, Jason leads our sales and marketing initiatives, specializing in program design, new business development, and strategic account management.

Arc Cristobal, Client Success Manager

With over 10 years of proven experience as a virtual assistant, Arc Cristobal brings a wealth of expertise in client relationship management and business operations to our team. Her extensive background in supporting entrepreneurs and growing businesses made her a natural fit when we recruited her to join our agency.

As your primary point of contact, Arc combines the strategic insight of a seasoned business professional with the hands-on support of an experienced virtual assistant. She serves as both a trusted advisor who understands the entrepreneurial journey and a results-driven project manager focused on delivering measurable outcomes for your business.

Whether you need assistance with lead generation campaigns, business development initiatives, or day-to-day operational support, Arc ensures smooth execution while maintaining the personal touch that drives real client success.In today's high-tech business environment, Arc believes that genuine human connection remains essential to achieving lasting results.

Building a lead system sounds great — until you realize you’re stuck piecing together tools, funnels, and strategies that never seem to work together.

Growing Your Business Shouldn’t Be This Hard

You want qualified leads, consistent growth, and more time to focus on what matters — but most tools and agencies leave you frustrated, overwhelmed, or doing all the work yourself.

At Custom Leads By Design, we get it. You deserve a lead generation system that’s simple, fast, and built for you — not another complicated platform or empty promise.

That’s why we do it differently! All done-for-you. No guesswork. No fluff.

Here’s What to Do Next:

1. Book a free strategy call — We’ll get to know your business and show you what’s possible.
2. Launch your system — We build it, you test it and start seeing results in days.
3. Watch your business grow — With leads flowing in and a system that works for you.

👉 Book your free call now — and let’s build something that grows with you.

Contact

We'll Fill Your Calendar With Booked Appointments